One day only · Eastern Market, Detroit

SOURLOUD™

Summer 2027 · Detroit, MI

A fully pickled music festival™

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Pickled by NYLA

All profits to Eastern Market Partnership

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SOURLOUD festival concept render inside an Eastern Market shed at sunset
Concept render
What it is

One city block, fully pickled,
all day loud.

A market day that turns into a music night.

Music
SOURSTAGE

A real lineup, start to finish — easy afternoon sets, local acts, and headliners once the sun drops.

FOOD
SOURSMOKE
Live fire and BBQ, with pickles on everything.
MARKET
SOURSHOP
Merch, makers, and pickled goods to take home.

Come for the beats.
Stay for the brine.

When the sun goes down
SOURHOUR21+

Closing sets, pickle cocktails, and the loudest hours of the day.

All ages until dark · 21+ after

The lineup

No big reveal.
Names drop as they sign.

No countdown clocks, no phased announcements.  The ink dries, we post it.  Follow along and hear every name first.

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Tickets

One price.  Everybody in.

$27
$27 for '27

Every stage, every zone, all day and all night.
Your first NYLA's on us.
No tiers.  No velvet rope.
Nobody's closer than you.

One list: lineup drops as they sign, presale before public sale.
Goes up at the door · Kids 12 & under free

The ticket gets you in.
The vendors keep you going.

Food, drinks, and pickled goods all day.

Every dollar of profitEastern Market PartnershipThe nonprofit feeding Detroit since 1891
Details

Know before you go.

When
Summer 2027 (date TBD).  One day, 12PM–12AM — Detroit's festival-season kickoff.
Where
Eastern Market, Detroit.  Historic sheds and open streets, all outdoors.
Ages
All ages by day, kids 12 & under free.  21+ once it's dark.  One ticket covers both.
Rain or shine
We go either way.  Bring a poncho, not an umbrella.
House rules

No surprises at the gate.

Everything you need to know before you get here, so nobody gets turned around.

Bring it
  • ✓Small bagsBackpacks and totes, subject to search.
  • ✓Empty water bottlesFill them free at the water stations.
  • ✓Kids12 & under free, all day. 21+ after dark.
  • ✓Cards & cashVendors take both. ATMs on site.
  • ✓PonchosIt's outdoors. We go rain or shine.
  • ✓Service animalsAlways welcome.
Leave it
  • ✕Outside food & drinkThe vendors inside have you covered.
  • ✕UmbrellasThey block the view. Poncho instead.
  • ✕Glass containersOpen-air market, bare feet, bad mix.
  • ✕WeaponsOf any kind, no exceptions.
  • ✕PetsService animals only.
  • ✕Re-entryOne way in. Once you leave, you're out.

Questions we didn't answer? Email pickled@sourloud.com and we'll get you a straight answer.

Partners

Pickled by NYLA

Detroit brands built this one.  Want your name in the brine?

Become a SponsorBecome a Vendor
One day only

HOW SOUR
CAN YOU GO?

Come find out.  $27 gets you in.

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Summer 2027 · Eastern Market · Detroit, MI